India is a vast and diverse country. Advertising in India is a difficult job as the target audience is very diverse in terms of the language they speak, areas they reach, and cultural mindset of buying a particular product. Hence, it is very important for any business firm to choose the right kind of advertising partner that can make an impact on the target audience.
Advertising or advertizing is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering