Advertising is a key aspect of any business enterprise. It has become so vast, important, complex and upgraded that it is usually a self sustaining department of any large business firm. In other words we can also say that it is currently an evolving industry. It is the very basis and purpose of marketing. It is the backbone of networking. The subsequent rise and fall of sales volume in the present day scenario relies, to a much larger extent, on the frequency, quality and persuading ability of an advertisement. It is almost like art.