With more than 800 million internet users, China is perhaps the only country in the world where eCommerce is immensely popular. The Chinese take pride in their unique social media platforms and search engines, which are dissimilar from the western world. One of the main reasons for the growing popularity of the eCommerce platform is that majority of the Chinese consumers prefer to shop online. There are a large number of eCommerce platforms in China, which can be utilized effectively by both business entrepreneurs and consumers to shop for products. According to recent surveys, more than 15% of the purchases in China are made online.
Foreign entrepreneurs who plan to tap into the vast Chinese consumer markets must utilize eCommerce platforms to sell their products. Some of the most important eCommerce platforms in China include Tmall, JD, Wechat, and Taobao. Several third parties or eCommerce agency in China help entrepreneurs to connect with the Chinese consumers. All you need to do is choose the right eCommerce agency to penetrate the Chinese market arena.
What You Need to Know
As there are different eCommerce sites, choosing the right one will depend on various factors. As these platforms are different, there is no “one-size-fits-all” when it comes to marketing your products to Chinese consumers. For example- Taobao is one of the most popular online market spaces in China where millions of buyers and sellers interact with one another. However, it may not give the desired results for an entrepreneur. Tmall is another eCommerce platform, which is mainly used for B2C transactions by large brands. It has a wide range of features along with useful marketing tools, which makes it relatively easy for entrepreneurs to sell their products to Chinese consumers.
Tmall is affordable and it can be utilized easily by most of the foreign entrepreneurs through eCommerce agencies in the country. WeChat, originally a messaging app, is another eCommerce platform that works wonders for foreign and domestic entrepreneurs in China. As it is inclusive of digital payment services, Wepay, it has become one of the most popular business platforms in the country. It has more than 900 million active users with several advantageous features, which facilitate seamless transactions between consumers and sellers.
Entrepreneurs to set up their businesses in China can utilize Wechat shops easily. Both small and medium enterprises can access this platform to sell their products in the Chinese market space without spending an extravagant amount on marketing. Wechat shops are among the most effective and affordable platforms to sell foreign products.
Initiating a business in China requires extensive market research and planning. However, you can seek the assistance of an eCommerce agency in China to simplify the challenges posed by language barriers and the diverse buying habits of the consumers.
Westwin offers digital marketing services such as search engine marketing, social media marketing, strategic consulting, display advertising, website localization, WeChat & Weibo advertising, and cross border eCommerce services ( adstochina.westwin.com/China-eCommerce-Agency ). To know more, visit https://adstochina.westwin.com/who_we_are/index.shtml.